What Kinds of Blogs Do People Read?

If you’ve created a professional blog (or even a personal one), you obviously did it because you wanted other people to read what you have to say, not because you want to send your thoughts off into a black hole.

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DIY or Hire a Copywriter? Part Two

Last week I began addressing the age-old question: Should you write your own copy or hire a professional to do it? I already suggested that if you don’t enjoy writing or don’t have the time in your busy schedule to

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DIY or Hire a Copywriter? Part One

Having a do-it-yourself mentality is great when you have a birdhouse to build or a bookshelf to craft, but there are certainly times when DIY projects can go awry. For example, building a functioning roller coaster in the backyard for

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Most Common Social Marketing Mistakes

From Facebook to Twitter to Pinterest to Tumblr to personal blogs, social media is pretty much an unstoppable force at this point, and you’d be hard-pressed to name any major business that hasn’t gotten into social media marketing. Many organizations

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Get Listed: An Easy Way to Market Your Local Business Online

Throw out your Yellow Pages! Consumers have moved online when searching for local businesses. A whooping 97%  use the Internet to research local products and services, according to a recent Kelsey Group study. But here’s the thing: the Yellow Page

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Please, Take My Money: Call-to-Action Methods That Work

Direct me – but don’t tell me what to do. One of the great paradoxes of using calls-to-action is that people need to be guided and encouraged with clear, forceful language – but it better not come off like you’re

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How to Get Your E-Newsletter Read: The Subject Line

Putting together an e-newsletter is a lot of work. Even if most of the content just reflects what you’ve put up on your site recently, you still have to format it, write an introduction, and make sure that it’s error-free.

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The Real Power of Social Media Marketing

If you’ve got an online business, chances are you know that it’s important to have a presence on social media, but you might not really understand why. Is having a great Facebook business page really going to help you? Or

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Read This Now: Why Good Calls-to-Action Are Vital

The good news: Your traffic is up. The bad news: Your sales aren’t. Perhaps your problem is that you’re not being direct enough with your audience. While it’s true that no one wants to feel like they are being sold

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Build Your Backlinks to Climb the Search Rank

Backlinks

Search engine optimization is a popularity contest. The more sites that “vote” for you by providing a link to your site, the better. But the number of backlinks isn’t the only thing that’s looked at; the quality of the sites

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