Get Listed: An Easy Way to Market Your Local Business Online

Throw out your Yellow Pages! Consumers have moved online when searching for local businesses. A whooping 97% use the Internet to research local products and services, according to a recent Kelsey Group study. But here’s the thing: the Yellow Page…

Please, Take My Money: Call-to-Action Methods That Work

Direct me – but don’t tell me what to do. One of the great paradoxes of using calls-to-action is that people need to be guided and encouraged with clear, forceful language – but it better not come off like you’re…

How to Get Your E-Newsletter Read: The Subject Line

Putting together an e-newsletter is a lot of work. Even if most of the content just reflects what you’ve put up on your site recently, you still have to format it, write an introduction, and make sure that it’s error-free.…

Read This Now: Why Good Calls-to-Action Are Vital

The good news: Your traffic is up. The bad news: Your sales aren’t. Perhaps your problem is that you’re not being direct enough with your audience. While it’s true that no one wants to feel like they are being sold…

Build Your Backlinks to Climb the Search Rank

Search engine optimization is a popularity contest. The more sites that “vote” for you by providing a link to your site, the better. But the number of backlinks isn’t the only thing that’s looked at; the quality of the sites…

Your Blog: The Importance of Creating (Good) Ongoing Content

Content is widely considered the top factor in search engine optimization. After all, search engines need to parse through words in order to determine what your site is about. If there aren’t very many words to look at, how will they…

Why Your Business Still Doesn’t Have Top Search Ranking

You’ve done the keyword research, developed new SEO web copy, and even redesigned your site to “read” easier for the search engines – but you’re still not in the number one spot, or maybe not even making the first page.…