How Long Should My Newsletter Be?

There’s no hard-and-fast rule for email newsletter length, though a good general rule of thumb is no longer than one printed page or roughly 500 words. If you can accomplish your goals with fewer words, that’s often better. The less

SEO vs. Effective Copy

SEO has long been a popular strategy in the world of online marketing, so much so that an entire industry has sprung up around it. Business owners bring in SEO marketers or hire SEO freelancers with the goal of sky-rocketing

5 Ways to Make Sure Your Copywriter Gives You What You Want

You may have caught my previous posts about choosing between taking a DIY approach to your business’s copy or hiring a copywriting pro to produce your written content. If you’ve opted to have a copywriter come on board to help

Effective Infographics on a Budget – A Review of Tom Fanelli’s “Infographics In Action”

Most businesses today know that infographics can be a great way for your company to garner buzz and attention and get the word out to a large number of people with a single piece of content. When done well, they

How to Spot a Spam Comment on your Blog or Forum

If you start noticing that you’re getting more comments on your blog posts than usual, you might assume that’s a good thing. Unfortunately, not all comments are created equal, and there’s a good chance that some of those comments are

How to Get Your E-Newsletter Read: Timing Matters

In an earlier post, we talked about the importance of crafting a great subject line for your e-newsletter, so we figured we should talk about the importance of timing when you’re sending out that newsletter. The truth is, you can

Step-by-Step Guide to Google+ Authorship

If you’ve ever written web content, you should absolutely be paying attention to the new Google+ option to show authorship. This authorship means that your byline and picture will come up on Google when anyone searches for content that you’ve

5 Things You Can Do To Improve Your Writing

You’ve got a great idea for a blog, or an essay, or even a screenplay. But having that brilliant idea is one thing, and getting it on paper (or on Microsoft Word, as it were) is another thing entirely. Many

What Kinds of Blogs Do People Read?

If you’ve created a professional blog (or even a personal one), you obviously did it because you wanted other people to read what you have to say, not because you want to send your thoughts off into a black hole.

DIY or Hire a Copywriter? Part Two

Last week I began addressing the age-old question: Should you write your own copy or hire a professional to do it? I already suggested that if you don’t enjoy writing or don’t have the time in your busy schedule to

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